What We Do In The UK AND EU If we partner with you, we only succeed if you succeed. That said, we know that eCommerce today - in particular - is brutally unforgiving. Strategic planning is crucial. Buyers want a unique customer experience, so we bend over backwards to give it to them. Frequently it’s not a case of product differentiation in a world where everyone is knocking off everyone. It’s not what you say but how you say it that gains the advantage.