Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective and performance-driven Amazon campaigns across Amazon's Sponsored ads (Sponsored Products, Sponsored Brands and Sponsored Display) and Amazon DSP (OTT, OLV, dynamic display ads). Perpetua’s intelligent reporting tools will also surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your Amazon business. With Perpetua, you can finally take a full funnel approach to Amazon advertising and ensure that you are reaching as many potential customers as possible.