COVID-19 Products/ ASIN suppression team/ Brand circumventing a major No No.
1) Anything related to COVID-19 is being scrutinized. “This product has been identified as claiming to be a treatment, cure, or remedy for coronavirus and will not be considered for reinstatement unless all prohibited disease claims are removed from the product detail page and product images. Please note that if the disease claim is on the product labeling, there may not be a path to reinstatement.”
2) New team! asin-suppression team. “Hello from Amazon Selling Partner Support, Thank you for writing back to us. We understand from your latest correspondence that you believe these listings are legitimate and were removed in error. Let me again explain to you that these listing were acted upon by our ASIN-suppression team and should you wish to reinstate these listings. We would advise you to provide the same information to the team and write to them at “email@example.com“. The team would require you to contact them directly, and hence we would request you to write to them at “firstname.lastname@example.org…”
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4) Notice the words – Our goal is to remove the guesswork – “Dear Seller, your offer for ASIN xxxxxxxxxxx has been suspended due to an investigation prompted by negative customer return comments. To further assist you with improving your product(s) and listing(s), we are running a trial on a newly developed feature that aims to identify the main root cause of customer pain points leading to this investigation. Our goal is to remove the guesswork from reading through various customer comments and help you take the necessary action(s) to reinstate your offer more quickly and accurately and prevent future offer suppressions and customer returns.”
5) This is a subtle but very important step Amazon took in these emails. They mention the ASIN so we know what the email specifically was referring to. “We appreciate your efforts to comply with our selling policies. We have updated your account with the information that you provided regarding ASIN XXXXXXX.
6) “76% of sellers are concerned about Amazon shutting down their account without reason.” See mind-boggling poll.
8) Super urgent. If you’re gated from a brand you need to request approval to sell. If you trick the system with misspellings or other ways Amazon will block you and never let you back. It is not worth trying as they will eventually catch you.
9) There has been increasing pressure on brands filing frivolous rights owner complaints to stop filing false complaints. If you’re still receiving such claims, you may be able to take a different path by threatening litigation. Speak to a competent lawyer as the details and specifics are what matters most in these cases. You can find one’s members recommended on the sheet. Filter by legal.
10) SP is on occasion saying the standard email@example.com is not being monitored and all communication should go via the appeal button or case log.
Good Shabbos – Ed Rosenberg – ASGTG – The Voice of the Seller